Among the most passionate people about music are those who work in the music industry: at labels, as press relation people, as concert promoters, as booking agents, as managers, as music critics, and so on. RREVERB proposes to its readers a series of interviews with passionate music artisans.
Today, we meet…


What’s your role in the company you are presently working at, and since when are you working there? Where are you from and where do you live now?

I am the managing director of Outside Music, a multi-faceted music company comprised of 3 divisions; management, label, distribution. I have been here since 2007 and I was born and raised north of Toronto and now live in Toronto.

evan newman linkedinWhen have you started to work in the music business?

I was 28 years old and had a couple of careers prior to being in music

At what age have you started to love music?

When I was born

When you were 20, what was your dream (in the music world)?

My dream was to be able to travel the world and see live music

Have you ever been a musician? Tell us about your career.

Never, I have no musical talent.


Do you live from it?

Yes, it is my main and only source of revenue

Is it still possible to make a living with music today? What do you need to do to make ends meet?

Yes, it is still possible, and you need talent, patience, dedication and a tireless work ethic to make ends meet

Who did you meet in your musical path that was key to your development / success?

I worked with the White Stripes on their first few albums and I learned a lot from Jack White, mainly to always listen to those around you but stick to your vision.

What do you like about your current position?

That I oversee the development of the careers of many artists I am a fan of and care deeply for

evan newmanWhat would you change about the music business today

I would love for people to not take good music for granted, to value the art form as an integral part of our culture and identity

Which great personal goal have you not achieved yet?

For all of my artists to live comfortably off of their art

Vinyl, cassette, CD or digital?

Digital, I have a 2 year old son and we don’t have room for vinyl or CD


What are your preferred music genres? Was it always the case through your life?

I have always liked the singer songwriter, traditional country music, and punk.

On a desert island you bring those 5 albums (no more!)

  • Gene Clark – No Other,
  • Sigur Ros – Ágætis byrjun,
  • Otis Redding – Dock of the Bay,
  • Glenn Gould – The Goldberg Variations,
  • At the Drive In – Relationship of Command


Who is the friendliest artist/music celebrity you’ve met?

The band Elbow, genuinely good people who have endured quite a bit and come out on top

Which brilliant artist should have made it big, but didn’t (yet)?

Matthew Barber – his songs have more hooks than a fisherman’s tackle box

Who would you like to meet? What would you tell/ask them?

David Foster Wallace and I would ask him Why?

Thank you, Evan!

To know more about the artists on Outside Music, check out their website (click on the logo, below).

outside logo

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About The Author

Mélomane invétéré plongeant dans tous les genres et époques, Nicolas Pelletier a publié 6 000 critiques de disques et concerts depuis 1991, dont 1100 chez emoragei magazine et 600 sur, dont il a également été le rédacteur en chef de 2009 à 2014. Il publie "Les perles rares et grands crus de la musique" en 2013, lance le site RREVERB en 2014, et devient stratège numérique des radios de Bell Média en 2015, participant au lancement de la marque iHeartRadio au Canada en 2016. Il dirige maintenant la stratégie numérique d'ICI Musique, la radio musicale de Radio-Canada.