To celebrate its 10 year anniversary, Virgin Mobile presents Osheaga Music & Arts Festival in collaboration with Molson Canadian has decided to offer a special gift to its fans and make them live an experience out of the ordinary. The festival teamed up with Montreal gaming company Behaviour Interactive to design and develop a mobile application video game that will allow fans to reveal and announce nearly 80 of the artists participating in this year’s festival before Osheaga officially announces the full lineup and goes on sale on March 24th at noon!

“The Road to Osheaga” powered by Virgin Mobile is an endless driver game in third person perspective where the festival’s characters, Oshee and Aga, hop into their convertible and race down the road towards Osheaga 2015. By swiping left and right, and by jumping over or ducking under obstacles, Oshee and Aga will collect points and power-ups along the way, and when they collect a special 10 year anniversary birthday cake, they will unlock and reveal one of the many artists playing the festival this summer while simultaneously cueing a short audio clip of that artist’s music for you to discover!

“The Osheaga team is very proud to be the first festival in North America to give such a gift to our fans to celebrate our 10th anniversary.  With this game, fans can hear the music while discovering the artists and bands on the lineup, which is added value to their experience. We are glad to have found an original and fun way to bring together the world of arts and music with the gaming world, two complementary areas that are constantly making headlines and promoting the city of Montreal,” said Nick Farkas, Vice-President, Concerts and Events at evenko.

From anywhere in the world!

This immersive experience has some surprises for the best drivers. Members of the Top 10 will be eligible for a draw of passes to attend the festival this year. The highest scorer will be crowned champion and will receive the Grand Prize which includes two Gold Passes, a 3 night stay in one of Osheaga’s official accommodations and travel to Montreal from anywhere in the world!

Here’s a message from the 2012 winner…

This initiative by Osheaga’s organisers, whose innovative efforts and pursuit of excellence have made the event’s international reputation, is a “high five” to the faithful music and arts fans who have contributed to the Festival’s incredible success for the last 10 years.

“The Road to Osheaga” powered by Virgin Mobile is available on iOS today for free download from the App Store on iPhone and iPad or at

“The Road to Osheaga” powered by Virgin Mobile will be available on Google Play for Android operating systems on March 19th at noon.

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